Integrated Marketing Communication Agencies

 

Integrated Communication agencies are constituted techsupportreviews as a tool adaptable to each client's need (Promotion, Advertising, Public Relations, Direct Marketing, Internet and new technologies, etc.). However, the fact of bringing together all the marketing communication tools under one roof does not necessarily imply that the agency knows how to integrate them to offer optimal solutions to the problems of its clients.

Becoming an Integrated Communication Agency involves the following aspects:

Hire more specialists and open a different area of ​​work.

Make investments in your infrastructure (either by acquiring other communication companies, creating your own or merging).

Acquire new software and technology.

Modify your organizational structure.

Change mindset through comprehensive internal communication programs to get all departments and divisions working in harmony.

Develop your market intelligence to understand in which regions there are opportunities to achieve penetration and brand awareness goals.

Understand that customer problems must be addressed in terms of return on investment.

Whatever the type of services offered within the advertising industry, the truth is that all agencies strive to respond to the increasingly broad demands of advertisers looking for companies capable of giving a personalized, fast and professional response to general communication problem.

 

Integrated marketing communication . It allows organizations to incorporate relational marketing , sales promotion and events services into traditional advertising to even incorporate corporate communication. All with a specific purpose: to communicate the same message that allows the company to give it a unique positioning and differential brand value.

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