Marketing Strategy

 

Strategy

Currently, the concept of Integrated Marketing Communication emerges progressively in the field of the advertising industry promoting fashionbeautypalace  a cultural change in advertising companies, advertising agencies and consumers themselves, becoming a vital process for the construction of Identity and Organizational Culture that will later allow the integration of the company with the environment and vice versa.

For this integration to take place, it is necessary for the company to project a congruent and unified image to the different audiences and this requires a centralized techgeeksblogger  generation of messages, as well as the identification of the most appropriate and effective methods and means of communication.

Implementing an Integrated Marketing triotechdigital  Communication strategy from the company means that everything from the company's key products and corporate messages to Positioning, Image and Identity are coordinated in such a way that the activities of Advertising, Public Relations, Direct Marketing or Institutional presence provides a unified message through different channels, actions and strategies, which translates into coherent computertechreviews messages for different audiences.

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Profits

The Integrated Communication Strategy has benefits such as:

Creative integrity.

Consistent and dissected messages.

Impartial marketing recommendations.

More and better effective use of the media.

Operational gethealthandbeauty efficiency (cost savings, more consistent services).

Relations work easier and more enjoyable (both within the company and with the communication agency).