Marketing Tools

 

Tools

The direct advertising and marketing uses other gear:

 

unsolicited mail or mailing (whether or not published or electronic)

the telemarketing

direct response advertising

catalog sale

Direct advertising

It is a advertising pastime that allows achieving purchasers and inspiring them to respond without delay. His huge aim is to boom income by making buddies and treating them as people (personalized relationships) and no longer as mass. The key to direct advertising is the use of data.

 

Communication is customized and this allows spending more to be concentrated on potential purchasers. In addition, no fruitless efforts are made whilst seeking to seduce them with the aid of their conditions, due to the fact that manner they will by no means consume the product.

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Public relations

The surroundings in which services and products function is changing. Public Relations can assist impact all the elements that act on this environment:

 

press,

purchaser associations,

institutions,

Mass Media.

In addition to any group that contributes to forming an opinion, growing the appropriate message for each of them.

 

Some of the Public Relations sports are:

 

control of internal and external communique of the agency (inside the absence of the verbal exchange branch as such)

Event corporation,

management of media members of the family (press, exposure),

company social responsibility applications,

advocacy ( lobbying ),

Brand presence within the network through sponsorship (sponsoring) and / or patronage (patronage).

The control of the Corporate Image also relies upon on Public Relations thru the institutional presence.

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Institutional presence

Faced with an an increasing number of competitive market, the Corporate Image, this is, what society thinks of the organisation, is discovered as a actually vital differentiating weapon.

 

It must begin from a stable, credible and applicable idea, according to the philosophy of the company. The institutional presence will are trying to find to publicize the corporation (not the brands); influence the opinion of professionals and public opinion; motivate your very own employees and strengthen commercial enterprise relationships.

 

The institutional presence seeks that the company is found in public spaces, through its representatives, its brand and / or its products and services. The activities which can be maximum normally participated in are:

 

meetings,

conferences and seminars,

fairs,

exhibitions and indicates,

shows,

boards. 

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